The Atkins Nutritional Approach™ focuses on a healthy diet with reduced levels of refined carbohydrates and refined sugars and encourages the consumption of lean protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping people feel less hungry, more satisfied and more energetic. Atkins manufactures and sells a variety of nutrition bars and shakes designed around the nutrition principles of the Atkins Diet. The Atkins line of products appeals to a broad audience of men and women who want to achieve their weight management goals and enjoy a healthier lifestyle.